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Two Companies, the Same $6M ARR, Priced Two Turns Apart: The Gap Is Narrative, Not Revenue

Two Companies, the Same $6M ARR, Priced Two Turns Apart: The Gap Is Narrative, Not Revenue

Two software companies at the same $6M ARR can be priced two turns of revenue apart on category narrative alone. Here is what that gap costs in dilution, and the non-dilutive debt alternative.

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Thalos Capital is a boutique commercial finance origination and strategic advisory platform providing borrower-side advisory, structured financing support, and execution for businesses across the United States and Canada, with the exception of California, Nevada, New York, and Quebec, which Thalos Capital does not currently serve. Financing is provided by third-party capital sources and is subject to underwriting, approval, documentation, and closing conditions established by the applicable financing provider. Thalos Capital does not guarantee that financing will be available, approved, or offered on any particular terms. Thalos Capital does not raise capital; does not offer, solicit, buy, or sell securities; and does not provide investment advisory, securities dealing, or fund management services. Nothing on this website constitutes an offer, solicitation, or recommendation with respect to any security or investment, or any investment, legal, tax, or accounting advice.

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